Ray “Cash” Care is a dynamic motivational speaker, performance coach, and former U.S. Navy SEAL, known for his powerful message on resilience, discipline, and leadership under pressure. With over a decade of service in the elite Navy SEAL teams, Ray has operated in some of the most demanding environments and mission sets, developing a mindset built on accountability, mental toughness, and execution.

Ray also serves as the Chief Communication Officer at Watchtower Firearms, where he leads both internal and external communications strategy and helps grow the WATCHTOWER Tribe community. In this role, he oversees brand messaging, audience engagement, and strategic campaigns that align with company vision and expansion.

Professional Expertise

• U.S. Navy SEAL veteran with multiple combat zone deployments supporting high- and low-profile security operations for government agencies

• Performance coach and motivational speaker specializing in leadership, accountability, fitness, and team building for Fortune 500 companies, organizations, and youth programs

• Global Brand Ambassador for SERGEANT, supporting the growth of tactical, outdoor, and survival product lines

• Co-founder of The LTD Project alongside Bedros Keuilian and Steve Eckert, focused on organizational performance and efficiency through SEAL-inspired frameworks

• Former Lead Instructor for “The Project,” a 75-hour immersive development course focused on physical, mental, emotional, and spiritual resilience

• Founder of The Squire Program, a 16-hour father-son experience centered on leadership, self-defense, and resilience in modern society